Suruaat is a Non-Governmental Development Organization, registered under the Public Trust Act of 1972. We are currently working in the five districts of Uttar Pradesh, India among community and other service providers to improve the life of bottom of pyramid (BOP).Suruaat is a women headed organization and established to promote Education, Public Health, Skill Development, Poverty Alleviation and Empowerment for the Bottom of Pyramid (BOP).
The Suruaat create awareness through behavior change communication and ensures the long term use to offer various products at an affordable price for improving life through social marketing among bottom of pyramid. Suruaat is not only makes aware the communities about the wellness of their life also offer affordable & best product to them.
We believe that behavior change is a gradual & continuous process among community. Behavior change have three major steps first is knowledge about the better quality of life, second offer suitable product for trial and third ensure regular use of product which is eventual behavior change for community.
The Suruaat has undertaken numerous pioneer projects by engaging with the community, Traditional & Non Traditional Outlets and Rural Health Providers, making them aware on the need & importance of better quality of life that will help to understand the basic necessity of life.